Charlene portrait
👋

Hi, I'm Charlene Xu - a software engineer and startup CTO passionate about building scalable, engaging web applications.

My projects

As the co-founder and CTO, I developed the biggest one-on-one Esports coaching platform that brings gamers together with pros players, content creators, and world-class coaches, making high-level Esports training accessible to gamers at all skill levels.

  • React
  • Remix.js
  • Node.js
  • Laravel
  • Tailwind CSS

I developed the website for Gamer-to-Gamer, a video gaming digital marketing agency that helps companies in a competitive industry to maximize their full potential.

  • WordPress

I developed the website and data analytics tools for Dojo Digital, a full-service digital marketing agency that helps small and medium-sized businesses grow fast.

  • React

Inspired by the idea of helping gamers 'start a good game,' starta.gg was a personal project I took from concept to desktop launch-ready in just two months. This platform lets gamers instantly play with pros and learn from them, adding excitement and depth to their gaming experience.

  • React
  • Firebase

My Education

My Experience

London, UK

Jan/2022 - Present

  • The ultimate way to improve. WeCoach connects gamers of all skill levels to pro players, content creators, and world-class coaches.
  • Led the ongoing development of an innovative online Esports coaching platform, achieving 100% month-on-month growth in traffic and revenue
  • Implemented user-requested features, UI/UX enhancements, and on-page SEO, focusing on optimizing customer experience and engagement
  • Managed web development projects using Figma, Remix, React, Laravel, mySQL, Tailwind CSS, and Javascript, integrating Stripe and PayPal APIs for payment processing
  • Successfully onboarded and managed over 500 coaches, providing services to over 10,000 users and facilitating over 50,000 coaching hours

Bristol, UK

Dec/2019 - Jan/2022

  • Worked closely with brands of small and medium sizes, delivering dedicated and tailored digital marketing services
  • Designed and developed websites and custom analytics tools, enabling advanced tracking of digital marketing performance and data-informed decision-making
  • Increased company revenue by 120% from 2020 to 2021 by implementing effective technical marketing strategies and helping clients scale rapidly

San Francisco, USA

May/2017 - Dec/2019

  • Automated manual planning processes using MS Access and VBA, enhancing efficiency and reducing data errors
  • Ensured accurate master data setup in SAP APO by collaborating with cross-functional teams for timely product activation and smooth data flow
  • Developed and optimized monthly production plans to meet demand while minimizing costs for raw materials and inventory
  • Improved SAP and Boardwalk implementations and drove software enhancements with IT to address changing business need

My skills

  • JavaScript
  • React
  • HTML
  • CSS
  • Firebase
  • Python
  • Git
  • Redux
  • SQL
  • MATLAB
  • R
  • C++
  • VBA
  • SolidWorks
  • Visio
  • MS Excel
  • Web Development
  • Software Development
  • Product Development
  • Project Management
  • Supply Chain Managmement
  • Data Analysis

Contact me

Please contact me directly at charlene.xu@berkeley.edu or through this form.